Welcome to the International
Bobsleigh & Skeleton Federation

Bobsleighing and tobbogganing are no longer “niche” sports, but exciting, annual highlights of the winter sports calendar.

The International Bobsleigh and Skeleton Federation (FIBT) has achieved steady growth in the international television coverage and market share of its  two sports. As a result, the FIBT’s marketing programme provides its commercial partners with a co-ordinated, cutting-edge communication platform that includes a full range of marketing opportunities.

The growing appeal of bobsleigh and tobboggaining are soundly based on components that are enhancing the popularity of these Olympic disciplines:

• Sponsor exclusivity means there are a limited number of advertising partners, resulting in strong, clear brand visibility

• In-house TV production under FIBT control ensures quality pictures that capture the unique drama of the sport and meet the key criteria of sponsors, fans and broadcasters

• FIBT is committed to streamlining competition formats in order to enhance the profile of the sport

• FIBT has the professional assistance of the leading international sports marketing agency Infront Sports & Media, the exclusive marketing partner of the FIBT for the distribution of media rights and securing and servicing sponsors

• Infront consults with the FIBT in all aspects of marketing, including the development of commercial programmes

• FIBT and Infront are also working to expand the online and interactive media appeal of these sports, providing further value to broadcasters and sponsors

For more information about the sponsorship packages available at the FIBT World Cup and FIBT World Championships, please contact Andreas Biffiger of Infront Sports & Media.

We look forward to discussing with you how you can obtain maximum benefit from the marketing and communications opportunities provided by FIBT sponsorship packages.