While there are certain to be some deals to be found in the holiday shopping mix, others aren’t all they’re cracked up to be. Here’s how to play the game.
Know the parameters: We live in a world where it’s commonplace for some of your favorite stores to always be running sales. If 25% off the whole store happens every other week (or so it seems) then that becomes the real price and true sales have to feature deeper discounts. In general, if the item is marked at 20% off the typical sale price, then it’s a good deal, says Casey Runyan, Managing Editor for Brad’s deals.
Compare to be sure: Consumerworld.org has a price checker tool that compares prices for thousands of items in one database. You can look through to see when the product was the cheapest, says Edgar Dworksy, Founder and Editor of ConsumerWorld.org. Runyan recommends checking the prices that big retail stores are promoting and compare them with each other. Start looking now to weed through the “filler deals” and find the ones that are really worth it.
Bundles can be promising: Look for items that come with a bonus or a bundle, says Runyan. Typically, retailers have to sell an item at a price set by the brand, but they can add extra items (an extra pot or pan, an extra video game) to give the buyer a better value. They also might offer a gift card or cash back option, she says. Getting more bang for your buck is always a good deal.
Stick to your plan: If you’re hitting stores on Black Friday (or the days around the holiday) you should do it with an idea of what you’re shopping for specifically. Then, stick to it. Black Friday is all about the game - getting consumers’ blood pumping because of the excitement of the sale. Try to resist the FOMO, says Runyan.
Information Contributed by: Jean Chatzky of Savvymoney